PIXEL WARS

A Novel by Anna Covert

Pixel Wars is an educational book about digital marketing and how to buy media online without being straight-up bamboozled. As digital media becomes the most critical part of the media mix, it’s critical for business owners to understand that there is little regulation and even less surveillance regarding advertising online, and they cannot assume that these platforms have their best interests in mind, especially with so much money at stake. Pixel Wars is also a personal journey about the author and how she learned the tricks and traits outlined in each chapter. The book will provide clarity to the industry and mentor the reader along the journey so they can take back control.